Best-ever quarter for unit sales with 431,000 vehicles sold (Q3 2013: 395,400)
Successful market launch of C-Class sedan and wagon
World premiere of Mercedes-AMG GT
EBIT up 32% to €1,584 million
|Amounts in millions of euros||Q3 2014||Q3 2013||% change|
|*At December 31, 2013|
|Unit sales||Q3 2014||Q3 2013||% change|
Best-ever quarter for unit sales
Mercedes-Benz Cars’ sales volume increased in the third quarter of 2014 by 9% to 431,000 vehicles. This made that quarter the best ever in the company’s history in terms of unit sales. Revenue rose by 13% to €18.7 billion and EBIT amounted to €1,584 million (Q3 2013: €1,200 million).
In Western Europe (excluding Germany), Mercedes-Benz Cars sold 94,100 vehicles, 15% more than in the third quarter of last year. The main growth driver in this region was the United Kingdom (+18%). In Germany, the division sold 66,200 vehicles of the Mercedes-Benz and smart brands in a highly competitive environment (Q3 2013: 69,900). In the United States, its biggest market, Mercedes-Benz Cars set a new record with sales of 84,100 units (+5%). In China, we continued along our successful path and increased our unit sales to the new record of 76,200 vehicles (+18%). The development of unit sales by Mercedes-Benz Cars was particularly strong in the third quarter also in Japan (+15%), South Korea (+40%) and the Middle East (+28%).
Growth driven by compact cars and S-Class
Amongst the Mercedes-Benz model series, the new compact cars were especially strong growth drivers in the third quarter. Worldwide, 125,900 customers decided in favor of a model of the A-, B-, CLA- or GLA-Class (+30%). Sales of 92,000 units in the C-Class segment were 6% above the prior-year level thanks to the successful market launch of the sedan and wagon versions. In the E-Class segment, 78,100 units were sold (Q3 2013: 98,700). Our leadership in the luxury segment continued with the S-Class. From July through September, 28,200 units of the S-Class sedan were sold, approximately three times as many as in the same period of last year (Q3 2013: 10,100). Worldwide sales of our SUVs increased by 5% to 85,800 units. The upcoming model change of the smart was reflected by a slight decrease in sales volume to 17,800 units (Q3 2013: 18,000).
C-Class available in all major markets
By the end of the third quarter, the C-Class had become available in all major markets. In late August, the sedan was launched in the high-volume markets of the United States and China. In Europe, the wagon version also became available in late September, after the market launch of the sedan in March.
The new C-Class estate
With the launch of the S-Class Coupé and the S 500 PLUG-IN HYBRID on September 27, two more members of the S-Class family are now available in Europe.
S 500 PLUG-IN HYBRID: Efficiency at its best
And the new Mercedes-AMG GT had its world premiere in September.
The new Mercedes-AMG GT. Handcrafted by Racers
Positive effects from Fit for Leadership program
By the end of the third quarter of 2014, we had already reached 70% of the program’s planned efficiency volume. This means we are well on the way towards achieving 80-90% of the total volume of €2 billion by the end of 2014, as planned.
C-Class: production on four continents
Our production plants continued to have high capacity utilization in the third quarter of this year. Most of them worked through the summer months without any vacation breaks. A main feature of the third quarter was the new C-Class, which for the first time is now produced on four continents: Production of the C-Class started in Beijing in July, after the plants in Bremen, East London and Tuscaloosa had previously started producing our best-selling model series.
|Amounts in millions of euros||Q1-3 2014||Q1-3 2013||% change|
|*At December 31, 2013|
|Unit sales||Q1-3 2014||Q1-3 2013||% change|